Nursing has been infected with smilitis. Go into any hospital, and check the pictures on the walls. Hospitals often use pictures of nurses to promote the institution. Trouble is, the nurses are always smiling. Doctors look serious, with serious looks on their face, because they know something serious. Nurses, on the other hand, are used to convey an impression of coziness and comfort. Although patients actually find comfort in the fact that the people who are taking care of them actually KNOW what they are doing, hospitals and a lot of nursing organizations seem to ignore this and focus on the sentimental value of the nurse.
Check out nursing websites and what you often find are hearts and smiles. Like for example, Johnson and Johnson’s Campaign for Nursing’s Future. Smiling nurses greet you on every page.